Public Interest Alberta (PIA)
Campaign messaging, logo, identity, visual and website
The Who Cares? Alberta campaign was started by a coalition of 10 organizations representing hundreds of social service agencies and thousands of social workers. Lack of government funding and planning has led to staff-shortage crisis in the social services sector, and this campaign is designed to raise awareness of the problem and get the government to give proper support. Our campaign delivered results: in the media the campaign made front-page news on the launch of the campaign, and regular media reports since. The website has seen 500 letters sent to the premier and media through our letter-writing application. The website also has almost 100 heart-felt stories posted by social service workers dealing with the crisis.