Cdn. Parks and Wilderness Society
Identity, leaflet, report template
in 2005, CPAWS-Northern Alberta launched a program called Parkswatch to study the state of Alberta's parks system. In 2007, they released their findings and required brochure to summarize and highlight these findings to the general public. The 60-page report, was highliy technical and required a format that the the public could easily and quickly grasp.
The brochure is themed like a hiking scrapbook, which reflects tha type of activity the brochure's audience could relate to. This is an essential part of campaign identity as it reminds the reader that problems with parks is not just about the environment (which is important), but also impacts those who use Alberta's incredible park system.