Client

Alberta NDP

Deliverables

Central website, a members-only website and 83 candidate websites

Description

"Best website of the campaign"
- Calgary Herald
Strong visual identity, useful candidate information, on-line fundraising campaign tools, viral marketing strategies, Intranet website to keep candidates up-to-date, earned this top rating from the Tory-friendly Herald.

The NDP topped Gibbs’ ratings as the best site with a web page that scored points for interactive features that allow web surfers to send pages to friends and find their local candidate by postal code.
“A lot of time was put into this site and it could very well pay off for the NDP,” says Gibbs. Indeed, the party appears to take the Internet very seriously as a campaign tool, with web designers saying the site is intended to get people involved without spending a lot of money.

Michelle Lang
Calgary Herald, Oct 31, 2004